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Media/Impact: An Introduction to Mass Media (Cengage Series in Communication Arts), by Shirley Biagi
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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, the author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The new edition delivers the most up-to-the-minute coverage available of such emerging topics as digital delivery, net neutrality, media industry consolidation, social media, mobile media, and much more.
- Sales Rank: #29214 in Books
- Published on: 2016-01-01
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x .70" w x 8.40" l, .0 pounds
- Binding: Paperback
- 404 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Used this for summer session and BOY!!! ...
By S. Carter
Used this for summer session and BOY!!!! what an eye opener. I learned just how much media controls the world !!!
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