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[M840.Ebook] PDF Ebook Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition), by O'Guinn.T.C, Allen.C.T, Semenik.R.J

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Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition), by O'Guinn.T.C, Allen.C.T, Semenik.R.J

Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition), by O'Guinn.T.C, Allen.C.T, Semenik.R.J



Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition), by O'Guinn.T.C, Allen.C.T, Semenik.R.J

PDF Ebook Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition), by O'Guinn.T.C, Allen.C.T, Semenik.R.J

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Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition), by O'Guinn.T.C, Allen.C.T, Semenik.R.J

This book introduces the concept of advertising and the ways to conduct advertising and brand promotion. It also involves the social, ethical and regulatory aspects of advertising.

  • Published on: 2009-01-06
  • Dimensions: .79" h x 7.87" w x 10.71" l,
  • Binding: Paperback
  • 583 pages

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Advertising & Integrated Brand Promotion (5th Edition) (Chinese Edition), by O'Guinn.T.C, Allen.C.T, Semenik.R.J PDF
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